|  Prevention Prevention 
                                is better than cure!  Ensure you have a 
                                good doormat to prevent as much soil as possible 
                                entering your home.
 
 Regular 
                                Vacuuming
 Regular Vacuuming 
                                will keep your carpet looking their best. A good 
                                tip is to rake your carpet prior to using the 
                                vacuum cleaner. This will loosen the dirt, pet 
                                hairs and raise the pile, making the vacuuming 
                                far more effective.
 Stubborn Spills 
                                and StainsAct quickly to 
                                stop the stain spreading or penetrating the 
                                carpet fibers. Scrape up solids with a 
                                spoon or palette knife, always working towards 
                                the centre of a spillage to prevent spreading 
                                the stain. Blot up liquids with a clean 
                                white cloth or paper towel.
 
 Periodic Cleaning by 
                                Chem-Dry
 Periodic Cleaning 
                                by Chem-Dry Professionals will keep your carpets 
                                looking as good as the day you bought 
                                them. There are many risks involved if you 
                                shampoo your carpets yourself or use unqualified 
                                carpet cleaning companies. For a really 
                                professional job that you can be sure of, call 
                                your local Chem-Dry representative today for a 
                                free, no-obligation quote.
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                                | What is Carpet 
                                Wear?Premature 
                                wearDid you 
                                know that carpeting is a textile, just like 
                                upholstery, linens, and clothing? Much like your 
                                favorite pair of jeans that have become faded 
                                and worn at the knees, carpets will start to 
                                show wear marks in the traffic areas.
 
 Wear is a combination of several things. 
                                They include soil in the carpet, traffic lanes, 
                                loss of fibers, infrequent vacuuming, having 
                                imbedded soil in the carpet (that can't be 
                                brought up with vacuuming) and time. Improper 
                                light reflection is also a factor in making a 
                                carpet look dirty.
 
 Improper maintenance 
                                is the main reason carpets show signs of 
                                premature wear. When major traffic lanes are 
                                vacuumed daily and spots or spills are promptly 
                                removed, carpeting will look better and last 
                                longer.
 Traffic Lane 
                                GrayLike all 
                                textiles, carpets will eventually show signs of 
                                wear. The wear creates an illusion of soiling, 
                                which often causes frustration and 
                                misunderstanding between homeowners and carpet 
                                care experts. Even though a carpet has been 
                                cleaned, it does not mean the traffic areas will 
                                look clean. Traffic areas are those places where 
                                people are constantly walking or working. This 
                                situation creates what is called "traffic lane 
                                gray", a condition that has been nicknamed "ugly 
                                out".
 
 There is not a lot that a carpet 
                                care expert can do with "ugly out". When a 
                                10-year old carpet is cleaned, you will end up 
                                with a clean 10-year old carpet. It may not 
                                appear the way you had hoped. Just like the wear 
                                that is visible on your old jeans, carpeting 
                                will show signs of wear, too. The easiest way to 
                                slow down "ugly out" is by rearranging the 
                                furniture so traffic areas are changed.
 Improper Light 
                                ReflectionTraffic areas (or 
                                patterns) often look soiled even after a 
                                thorough cleaning, because the fibers do not 
                                reflect the light properly. Carpet fibers are 
                                designed to magnify the light that passes 
                                through them. Carpet color, brightness and the 
                                luster that is seen by the human eye is a direct 
                                function of the amount of light that is 
                                reflected by the carpet fiber.
 
 A good 
                                example of how a carpet reflects light is shown 
                                by how it looks when it is viewed from different 
                                angles. The carpet will look darker when viewed 
                                from one direction and will appear lighter when 
                                it is viewed from the opposite 
                                direction.
 
 The best way to prevent 
                                improper light reflection is to vacuum the 
                                carpet regularly, use proper spotting 
                                procedures, and have it professionally cleaned 
                                on a regular basis.
 SoilingSoiling is mainly caused by 
                                tracking in soil on our shoes. Other 
                                contributing factors are dust, airborne 
                                pollutants and food or beverage spills on the 
                                carpet. Soil damages carpeting as well as 
                                causing it to look dirty.
 
 The main damage 
                                caused by soiling is called fiber abrasion . 
                                Fiber abrasion is created by dirt particles 
                                scratching or scraping the surface of the 
                                fibers, similar to scratches on glass. Scratches 
                                and scrapes block light reflection, causing 
                                these areas to look gray, dull, and 
                                dirty.
 
 The easiest way to keep soil from 
                                damaging the carpet is to vacuum regularly.
 MattingThere is a point when carpet 
                                fibers will no longer return to their original 
                                shape. As fibers lose their twist, the carpet 
                                begins to look flat, bunched together and 
                                distorted. This is called matting. Matting 
                                includes fiber distortion.. Matting and fiber 
                                distortion will cause the carpet to look dirty 
                                and grayed out, even when the carpet is cleaned 
                                and all soil has been removed.
 
 The 
                                easiest way to avoid matting is to vacuum and 
                                rake the carpet often.
 Regular 
                                MaintenanceThe best way to keep 
                                your carpet looking its very best is to properly 
                                maintain it. Read your carpet warranty for 
                                specific maintenance requirements.
 
 Vacuum 
                                everyday if possible. Vacuuming removes loose 
                                soil before it becomes imbedded in the fibers. 
                                The removal of abrasive soils from the carpet 
                                will help to extend the carpet's 
                                life.
 
 Use proper spotting methods. Do not 
                                put any products on your carpeting unless 
                                advised by your Chem-Dry Professional. Ask for 
                                "Chem-Dry PF Spot 
                                Remover"; it will remove most common spots 
                                and stains without causing carpet damage or 
                                rapid re-soiling.
 
 Have your carpeting 
                                cleaned by Chem-Dry at least once a year. 
                                The removal of embedded soils and stains will 
                                refresh its appearance while ridding the fibers 
                                of abrasive materials.
 
 Remember that the 
                                stain resistant treatment that was originally 
                                applied by the carpet manufacturer will wear 
                                off....especially in the traffic lanes. Always 
                                have it reapplied when you have your carpet 
                                professionally cleaned. Just ask for "Chem-Dry 
                                Protectant".
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